Privacy Policy

Last updated: November 2, 2026

This policy explains what personal information NorCal Earthworks collects, why we collect it, and how we handle it. We operate out of Roseville, CAand serve property owners across Northern California. We don't sell your data.

1. Information We Collect

We collect information only when you provide it directly to us — primarily through the estimate request form on this site. That may include:

• Your name and contact information (phone number, email address)
• Property address or location description
• Project description — what you want done, timeline, access details
• Photos or attachments you choose to upload
• How you heard about us (optional, for our own reference)
• A record of your consent to be contacted: the exact consent wording shown next to the submit button, its version, and the date and time you submitted the form

If you contact us by phone or email directly, we may retain the content of that communication and any information you share during it.

We may also automatically receive basic technical data when you visit the site — such as your browser type, device type, referring URL, and IP address — through standard web server logs or analytics tools.

2. How We Use Your Information

The information you submit is used to respond to your estimate request and, if the project moves forward, to schedule and complete work. Specifically, we use it to:

• Contact you about your project inquiry
• Prepare and deliver an estimate
• Coordinate scheduling and site access
• Follow up on open or completed projects
• Improve how we operate and communicate with prospective customers

Calls, texts, and your consent

When you submit an estimate request, you agree to the contact terms shown next to the submit button. We use the phone number and email address you provide to reply to your request and follow up about your project and related services. That contact can include phone calls, text messages (SMS), and, as the consent text explains, calls placed with automated dialing technology or prerecorded messages. Message and data rates may apply. Consent is not a condition of purchase.

• Stop texts: reply STOP to any text message from us.
• Stop calls or email: tell us on a call, or email Info@norcalearthworks.com and ask us to stop.

We honor opt-out requests promptly. Opting out of texts or calls does not cancel an estimate or project you have already asked us to work on.

We do not use your information for automated profiling, advertising targeting, or unsolicited marketing unrelated to your inquiry.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party. We share estimate-request details only with service providers that help us receive and answer your request:

• An email delivery service that sends your request, and any files you attach, to our inbox
• Push-notification, chat, and text-message alert services that notify our team of a new request (alerts carry your name, phone number, address, and a short project note)
• A lead-management (CRM) system where requests and your consent record are stored and followed up
• Our website hosting provider, which processes the form submission

These providers may use the data only as needed to perform their service for us.

We may disclose your information if required to do so by law, court order, or to protect the rights and safety of our business, employees, or customers.

4. Cookies & Tracking

This site may use cookies or similar browser storage to support basic site functionality. We use Google Analytics 4 to understand general traffic patterns: pages visited, referral sources, session duration, and actions such as submitting the estimate form or tapping our phone number. Google Analytics sets its own cookies and receives your IP address and device information under Google's privacy policy. We do not send the name, phone number, address, or project details you type into our forms to Google Analytics, and we use this data only in aggregate.

You can opt out of Google Analytics with Google's browser opt-out add-on.

You can disable cookies in your browser settings. Doing so will not prevent you from using the estimate form or contacting us.

5. Data Retention

We retain estimate inquiries and customer communications for approximately two years from the date of the initial contact. After that period, records are deleted or anonymized unless an ongoing business relationship or legal obligation requires keeping them longer. The consent record attached to a request is kept for as long as the request itself, so we can show what you agreed to and when.

Project records related to completed, contracted work may be kept longer to satisfy contract, legal, or tax obligations.

6. Your California Privacy Rights

California residents have rights under the California Consumer Privacy Act (CCPA). You have the right to:

• Know what personal information we have collected about you and how it is used
• Access a copy of the personal information we hold
• Delete your personal information (subject to certain legal exceptions)
• Opt out of the sale of your personal information — we do not sell personal information, so this right is already satisfied
• Non-discrimination — we will not treat you differently for exercising any of these rights

To submit a request, email us at Info@norcalearthworks.com with the subject line “Privacy Request.” We will respond within 45 days.

7. Children's Privacy

This site is intended for adults making property and construction decisions. We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has submitted information through this site, contact us and we will delete it.

8. Security

We take reasonable technical measures to protect the information you submit — including HTTPS encryption for data in transit. No system is completely secure, and we cannot guarantee absolute protection against unauthorized access. We do not store full payment card numbers or sensitive financial data.

9. Third-Party Links

This site may include links to external sites (mapping services, licensing boards, or references). Once you leave NorCal Earthworks, this policy no longer applies. We are not responsible for the privacy practices of third-party sites.

10. Changes to This Policy

We may update this policy when our practices change or when laws require it. The “Last updated” date at the top of this page reflects the most recent revision. Continuing to use the site after a change means you accept the updated policy.

11. Contact Us

Questions about this policy or requests related to your personal information: